How To Use QR Codes in Marketing

Quick Response Code (QR-Code) is a two-dimensional or matrix barcode trademark that is used to store URLs and other types of data. The machine-readable code uses four standardized encoding-modes to store information for reading by a smartphone’s camera.

How to Make a QR-Code

QR Codes are usually made using a Code generator. The process is very easy with the code being generated in less than one minute.

To create your QR code you need to:

1. Select a code generator. You can use free online tools to generate QR codes.

2. Create, Design and then link the code to your URL.

3. Test the code to make sure that it’s working.

4. Track and analyze its performance.

There are two types of QR Codes: a static QR Code which means that the data stored in it is fixed hence it cannot be altered and a dynamic QR Code which stores data that can be edited at any given time. While designing your code, you can get creative and add color, animation, your company logo and many other things.

Create Content or a Landing Page the QR Code Will Lead to


Quick Response Code is an amazing business tool and with the current technology, it can be literally used anywhere. However, there are some methods of using these codes which doesn’t make sense. You can place the code on your business card where people can easily scan your information instead of typing it all in, but placing a code on a street billboard where traffic is moving very quickly is a waste of time because it’s impossible for someone to stop and scan the code.

This two – dimensional barcode should also direct the user to the specifically targeted content or a mobile-friendly landing page in order for the user to gain optimal experience. Below are some of the best ways of using a QR code to link to your content or landing page.

* If you are running a local business, you can place the it on the front door. The code can give people information such as your contacts, opening times, discounts etc.

* During networking sessions or in conferences, you can place the Code on your name tag, display booth or t-shirt where people can easily see and scan it instead of giving out your business card which a lot of people usually misplace.

* Place the barcode on the menu or receipt if you run a restaurant.

* Place banners with the code in public space, convention tables or in areas where there is pedestrian traffic.

* A campaign sign belonging to a political candidate can contain a QR Code which links to the candidate’s campaign platform/website or an audio file which contains a message from the candidate.

* A realtor can place it on the Property for Sale Sign. The code can contain additional information such the google map location, house specifications and interior design.

* A movie promotion poster which contains a matrix barcode can link to the video trailer as well as an opt-in form to receive notification of the official release date.

Benefits of QR-Codes

1. Ease of use. The code can be placed on anything e.g. t-shirts, electronics, packets of cereal, banners among other things.

2. They have a wide range of use. You can use them in restaurants, retail shops or museums.

3. They are trackable. A QR-Code for marketing can provide valuable information to the marketer. Through the use of web analytics as well as different unique codes for different product placements, marketers can be able to gain important information in regards to their campaigns, what works for their audience and what does not.

4. They act as a link that connects the offline and online world.

5. They can be used with different smartphone models.

6. They are cost effective. The whole code creation process does not cost anything. All you need is an internet connection.

7. They provide the user with convenience. The two-dimensional matrix barcode provides an easy way of linking mobile users with online content. Users are directed to contact details, websites, directions, discounts or promotions through a simple one-step process.

8. They are versatile marketing tools that can be integrated with multiple materials such as e-mails, banners, sale receipts, business cards, clothing etc.